Shah News Essay Example for Free

Shah News Essay Identification of Problem A small newsagent named Shah News has decided to diversify, and begun to rent digital media to the public. It began as a small experiment, to see if it would work out in his current local area. To his advantage, it has become very popular because of two main reasons; because his newsagent is situated on a main road with most property being residential, and the fact that he has a highly respected reputation with the local area (mainly because of his competitive pricing of groceries, confectionary and cosmetics). He has already built a sizeable customer database, and currently he is just using a larger alternative to a notebook to store information on members and his media. He is already expending his media collection, as his member base gets larger too. He has discovered that it is possible to store information in database format on a computer, from seeing such set-ups in similar rental stores e.g. Video Box and Red Rose (incidentally, there is a Video Box branch 15 minutes walk down his main road, and a Red Rose branch another 10 minutes walk further on). He has a computer system at home, however seeing the low prices of such computers adequate for the job, he is confident to buy a new computer system purely for his computerised database. A computerised database system would be a perfect fit for his situation. It would certainly be better than the method he is currently using. Problems with his current system are too many to list, mainly because it is such an old fashioned way. Such main problems are: * Although he hasnt realised, he is not conforming to the Data Protection Act because his data is not secure i.e. it is all in a large tabulated notebook. This could be serious for him if his member database grows, and in future time, he is checked up by authorities. * It is long winded to create a member, because he has to write out details by hand, and also write a membership card by hand. Currently, he is just assigning consecutive numbers to members, as their Member IDs. This shouldnt have a big problem with implementation of the new system, as he can still keep his current member database intact without reissuing of new cards (eliminating cost of more cards and most importantly, eliminating unneeded hassle). * His media database is also in a separate tabulated notebook, where he is simply assigning numbers to all media to create media IDs (and media multiples). Again, this can be eliminated by means of creating a digital database. Also, the chances are that there will be more media than members. Therefore, if he did keep the notebook, he would have large problems finding media (as it isnt in alphabetical order because he is randomly and constantly adding new media in a top-down fashion). Again, this is unneeded hassle. Time is more valuable than money, because if he has a queue, he can process customers more quickly (meaning less aggravation for customers, as they want to be in and out of the shop in as smallest time possible, thus meaning longer lasting customers, leading to more rentals in future). It would be a worthwhile investment for him to have a digital system created. Identification of Prospective Users The primary user for the system will most probably be Mr. Shah himself, as he works in the shop full-time. Other possible users are family members who occasionally help out (as it is a family-run newsagent) be. Secondary Users of the system could possibly be of the following type of people: Administrators can administrate and debug the system, to keep it in operational order. Also, they can perform tasks such as installing software upgrades for the system, or recovery if the system fails. However, since this is no large store or national name, itd be appropriate to train a member of the family (possibly Mr. Shah himself) to be an administrator. Staff working in the newsagent (if Mr. Shah has to hire anyone for temp/permanent work because reliability of family help drops). The system isnt permitted for usage by members of the public because it must comply with the Data Protection Act; meaning that the data must be secure. Only permitted peoples of the newsagent will have access to the system. Now, although nobody else will have access to the system because it is a smallish shop, a password-entry system must still be implemented because the software has to comply with the Data Protection Act. Identification of User Needs and Acceptable Limitations The primary users will be the Staff working at that particular branch. As they will be working full days (maybe part time staff too), they will want a system that: Is extremely efficient and smooth-running. Tasks that need to be performed can be completed without hassle and in as less time and operation as possible. Has a very simple user interface, and is not heavy on the eye. The user will not have to operate different devices simultaneously i.e. keyboard and mouse. The system will be functional from keyboard usage solely. (similar to a till or an EPOS outlet). The media database will have to change to a digital database. This will simplify the whole rental process to, as each media will have a unique ID. Even multiple films will have different IDs, for example; there are 4 copies of the DVD-Video The Matrix, each one having IDs of MATRIX01, MATRIX02, MATRIX03 and so on. When a rental process takes place, the ID of the media that is to be rented, is assigned to the members account. As an integral task, that particular media ID is deleted from the database of media available for rent. When the rental period is over and the media is returned, the ID is unassigned from the members account, and also is put back onto the list of available media for rent. The system has to be able to accomplish tasks such as: The ability to add new members to the user database. The ability to view/edit/delete member details with ease. All members will have a unique ID, although itll be impractical to have members remember their ID. Therefore, maybe a membership card system should be implemented. This can truly authenticate a member from a non-member as an added advantage to the company. The ability to add new media to the database, and assign to it a unique ID. The ability to create rentals by assigning media IDs to member accounts. Also, the attached ability to mark that media ID as rented out. The ability to delete rentals from a member account. Also, the attached ability to mark the media ID as available for rent. The ability to view available/rented media in summarised form, and also to delete media that is not available for rental anymore. If media is rented, then the ability to view the details of the member whom it is rented to. The ability to notify automatically when a members rental period is expired i.e. overdue. The ability to create weekly reports for aid in analysis of the business. However, only managers will be able to view this information. (password required). In considering this system, there are limitations: The system will have to be made within a certain budget, and a certain time period. It must meet the required objectives, and at the very least, the essential objectives. It must also comply with the Data Protection Act, and to ensure members that their data is secure. Realistic Appraisal of the Feasibility of Potential Solutions The Original System: Advantages * Currently, everyone who works in the media-lending department are familiar with this system. This eliminates extra costs and time for training, which would be needed for a new system. * Can be expanded to cater for a larger member/media database easily with no hassle. Disadvantages * The system is slow and sluggish because media/member information needs to be found using a manual approach. * With the paper database for the media and members, there is a bigger chance of files and records getting mixed up, or even lost. * If there is a disaster e.g. a fire, then the paper database will be destroyed. This will be disastrous to the business because there is no back-up of the member/media databases. Also, insurance claims for the media (if destroyed also) could be unsuccessful because Mr. Shah will possibly have no other evidence of what media he possessed. * Theoretically, the member data isnt fully secure (to comply with the Data Protection Act) because it isnt being stored in a safe; the data-book is left under the counter. A new, revised, fully digital system through a programming language approach, using Delphi: Advantages * The program can be very precise to the required specification and objectives. * Can do the required tasks with great efficiency and speed. * Some small tasks are automatically completed by aid of the system. For example, when media is rented, it automatically gets put under a rented media group to avoid it being rented twice by the software. * All files are digitally stored, therefore consuming less paper resources. * Multiple copies of the databases can be kept easily for backup purposes. The backup must be securely stored in order to comply with the Data Protection Act. Disadvantages * It can prove costly to have the system made, as it will be a bespoke system, and not an off-the-shelf software program. * It can prove even more costly if it needs to be modified or upgraded, as only the programmers can modify it (they have the source code), and they can charge a large fee for this. * It could take a long time to develop, and one of the limitations is the that it takes to develop the system. * It will be non-compatible with other software, and could require some training for the prospective users, therefore inflicting more cost on the business. * It can be prone to bugs, because it wont have been fully 100% checked (not like software that is on the market i.e. off-the-shelf software). A New System In A Database Approach Advantages * It will be much easier and user friendly to operate the database (and the application), as users will hopefully be more familiar with database applications. * It can be made to a much smaller budget, as less time and programmers are needed on the job. * Complicated searches can be carried out (queries), and reports can be made with ease and speed, as these functions are specialities of a database application. * Can still do the required task very efficiently, with speed and accuracy. Possibly more speed, as the database application will be specially optimised for this. * Files are again, digitally stored, therefore consuming less paper resources. * Easier to modify the database application, for creating add-ons and making more features, as there is no source code, and advanced programmers arent needed. This is a job that Administrators could do. * The system will have no bugs (if any), compared to possible bugs of a programming approach. This will be because of the fact that the database program will be an off-the-shelf piece of software. * Multiple copies of the patient/equipment database can be kept for backup purposes. Also, these backups will most likely be compatible in other database applications (making consideration for upgrading the database application in the future). Disadvantages * The system can take more memory (hard disk space, as well as RAM), as the database application has high demands for these memories. * The application might not be as precise to the specification as it could have been with the programming approach. * Although the branches will have a PC and peripherals, database applications are demanding on RAM and hard drive space, therefore it is possible that the PCs will require upgrading if the specification isnt up to the job. Thus meaning, more cost for the company. * The company will have to buy a version of a database program for every PC. This could be expensive, because as well as paying for the bespoke database, they have to pay for the program that runs it. Justification of Chosen Solution It seems clear that the manual system is out of the question. Too many disadvantages eliminate this possibility. A fully digital system has many more advantages and possibilities. The second issue, is of how the system will be made; either through a database approach or a programming language approach. It appears that the Delphi approach and the database approach seem to be on the same level as each other, in terms of advantages and disadvantages.

Philosophy and theories Essay Example for Free

Philosophy and theories Essay Different philosophers have different ideas and theories. This has always been true. In this course, we looked at a number of different philosophers, including Russell, Christian, and Wittgenstein. Each has a unique perspective. Russell looks at philosophy as a very broad field, while others don’t. His definition places philosophy as ideas which fall between science and religion, which he says means it gets attacked from all sides. He also believes that religion has given answers which are too definite without any proof, and science tells people only what is actually true, while philosophy examines questions, to determine what might be true. Christian agrees in some areas. He, too, looks at philosophy as a way to examine questions, to figure out what is possibly true. He extends on this to say that one must also look at the relationships between ideas. He does not mention philosophy as having anything at all to do with religion and science, at least not in the way that Russell does. Wittgenstein believe something much more simple than either Russell or Christian. He looks at philosophy as â€Å"untying the knots† in one’s thinking. He looks at philosophy as answering questions, much like the others, but he doesn’t describe it in terms of religion and science like Russell, nor does he outline several different points as does Christian. Instead, he looks at philosophy as simply a way of thinking in order to understand what is going on (which he is careful to explain does not mean it is simple). In general, all these philosophers agree that philosophy is a way of thinking and of answering questions. However, they each disagree exactly where it came from and how it relates to the rest of the world. That is where philosophy is open to continued discussion.

Efficiency Rationales For Vertical Restraints Economics Essay

Efficiency Rationales For Vertical Restraints Economics Essay INTRODUCTION Competition law history shows that since the early 70s, many economists have developed a more thorough theoretical and empirical knowledge into the workings of vertical restraints. The new theories are often rooted in principal-agent theory, where the supplier is the principal and the distributor is the agent, and vertical contracts are used to align incentives to resolve information asymmetries between the two. (Niels, G, Jenkins, H and Kavanagh, J, 2011). VERTICAL RESTRAINTS In nearly all markets across the world, products are made in different stages and manufacturers do not sell their products directly to the final consumer but via intermediaries, distributors, wholesalers, retailers etc. The treatment of vertical agreements under competition law is different when compared to horizontal agreements. When goods and services are complements, price cuts cause an opposite effect.  [1]  Price cuts by one company will tend to stimulate demand for complementary products. This effect is again an external effect, and the price-cutting company will normally not take it into account. Thus, each firm has an interest in seeing price cuts by suppliers of complementary products. A joint profit-maximizing agreement between complementary firms will then seek to internalize the price externalities and lead to price reduction. This is exactly in the interest of the consumers. As a result, an agreement entered into by providers of complementary products is unlikely to be bad for welfare.  [2]   According to M.Motta (2004) some of the most common examples of vertical restraints are: Non-linear pricing. Quantity discounts Resale Price Maintenance (RPM) Quantity fixing. Exclusivity clauses EFFICIENCY RATIONALES FOR VERTICAL RESTRAINTS It is recognized that vertical restraints promote non-price competition and improved quality of services. When a firm has no or limited market power it will try to increase its gains by optimizing its processes. According to the EU Commission Notice: Guidelines on Vertical Restraints (2000/ C 291/01) In a number of situations vertical restraints may be helpful in this respect since the usual arms length dealings between supplier and buyer, determining only price and quantity of a certain transaction, can lead to a sub-optimal level of investments and sales. In a business environment producers would usually benefit from strong competition among the retailers. Therefore any restrictions imposed must have as a rationale- efficiency motives. The most common pro-competitive explanations are: Elimination of double marginalization: If a product has to go through many intermediaries before reaching the final consumer, the mark-ups imposed by each on top of the costs may result in excessive pricing. Double marginalization problem can be overcome by vertical integration or through vertical agreements (a looser form) as well as by means of some clauses, such as RPM or two-part tariffs. Another important justification revolves around the free rider problem which is of two-types- rival suppliers and rival distributors. Retailers might have low incentive to invest in services, as these are difficult to fully appropriate. Others may free ride on a full-service retailers effort to increase demand. As a result, without restrictive clauses, there will be under-provision of services, to the detriment of consumers. Secondly, in order to increase the demand, producers may be willing to invest in the retailers services such as training etcà ¢Ã¢â€š ¬Ã‚ ¦. However, this incentive would be removed by the possibility that other producers enjoy the positive spillover from this investment. Exclusive dealing can counteract this concern. The hold-up problem. When there are client-specific investments to be made by either the supplier or the buyer, such as in special equipment or training. The investor may not commit the necessary investments before particular supply arrangements are fixed. European Commission. Commission Notice: Guidelines on Vertical Restraints. Brussels. SEC (2010) 411. Alleviation of commitment problem: when a manufacturer holds market power and can sell a specific input to more retailers, it cannot credibly commit not to renegotiate the contract once it has already been signed. Due to this, the manufacturer cannot fully enjoy the market power unless some contractual clauses make the commitment credible. Finally, other efficiency motives of vertical restraints exist such as economies of scale in distribution, reduction in transaction costs, capital market imperfections, increasing brand image, uniformity and quality standardization. In essence, the economically sound presumption is that vertical restraints are efficiency-enhancing, may enhance inter-brand competition or foster the relationship-specific investments and help the development of new markets. In addition, vertical restraints may thus result in a reduction in prices, increase in demand and higher consumer welfare effects. INTERBRAND VERSUS INTRABRAND COMPETITION Generally, when there is substantial market power at the level of the supplier or the buyer even if at both levels, vertical agreements will likely to raise competition concern. It is important at this juncture to make explicit the distinction between interbrand and intrabrand competition. Interbrand competition is between suppliers selling different brands of goods of similar kind. This means interbrand competition takes place within the relevant market. On the other hand, intrabrand competition (including price competition) is between retailers selling the same brand of a product. Interbrand competition, rather than intrabrand competition, is the primary focus of antitrust law  [3]  and the correlation between intrabrand and interbrand competition forms the basis for decisions in respect of the lessening of both. The protection of interbrand and intrabrand becomes vital when there is inadequate interbrand competition. In the Research Handbook on International Competition Law 2012, pg 431, (Dobson, Paul W. Waterson, Michael, 2007) stated that in cases where the interbrand competition in the market is not as strong, intrabrand competition might become more important because intrabrand competition can reintroduce the loss of competitive pressure from other brands. Taking into account intrabrand and interbrand competition is important to determine the impact of vertical restraints on competition. In certain scenario, introducing vertical restraints can be a means to dilute competition upstream between manufacturers that do not compete directly face to face but through their retailers. Furthermore, as interbrand and intrabrand rivalry intensifies, all prices (regardless of supply arrangements) fall towards marginal costs. POTENTIAL HARM TO COMPETITION Whish, R and Bailey, D (2012) outlines four possible negative effects arising from vertical restraints under EU law: Anti-competitive foreclosure of other suppliers or buyers by raising barriers to entry. Softening of competition between the supplier and its competitors and/or facilitation of both explicit and tacit collusion, often referred to as a reduction of interbrand competition. Softening of competition between the buyer and its competitors and/or facilitation of collusion, commonly referred to as a reduction of intra-brand competition between distributors of the same brand. The creation of obstacles to market integration. The above negative effects may result from various vertical restraints. The negative effects on competition will be analyzed mainly concentrating on two groups for the purpose of this assignment. Single branding are those agreements which have as their core the inducement of the buyer to concentrate orders for a particular type of product with one supplier. The four main negative effects on competition and interbrand competition are (1) other suppliers in that market cannot sell to the particular buyers and this may lead to foreclosure of the market or, in the case of tying, to foreclosure of the market for the tied product, (2) it makes market shares more rigid and this may help collusion when applied by several suppliers, (3) as far as the distribution of final goods is concerned, the particular retailers will only sell one brand and there will therefore be no interbrand competition on their shops (no in-store competition) (4) in the case of tying ,the buyer may pay a higher price for the tied product. EU Commission Notice: Guidelines on Vertical Restraints (2000/ C 291/01) Limited distribution is those agreements which have as their core that the manufacturer sells to one or a limited number of buyers. There are three main negative effects on competition: (1) certain buyers within that market can no longer buy from that particular supplier, and this may lead in particular in the case of exclusive supply, to foreclosure of the purchase market, (2) when most or all of the competing suppliers limit the number of retailers, this may facilitate collusion, either at the distributors level or at the suppliers level, and (3) since fewer distributors will offer the product it will also lead to a reduction of intra-brand competition. In the case instance of wide exclusive territories or exclusive customer allocation the result may be total elimination of intra-brand competition. This reduction of intra-brand competition can in turn lead to a weakening of interbrand competition. EU Commission Notice: Guidelines on Vertical Restraints (2000/ C 291/01) Entry deterrence: one of the most obvious concerns is represented by the possibility that vertical restrictions are strategically used to deter entry in either level of the chain, by foreclosing access to inputs or to customers and in the long run they can be used to raise significant barriers to entry if competition is not already substantial. Under Bertrand competition, downstream manufacturers can strategically use some vertical clauses to encourage retailers to behave in a less aggressive way and reap a higher profit. Exclusive arrangements are generally worse for competition than non-exclusive arrangements. In essence, the potential for anticompetitive outcomes depends upon factors such as the market power of the firms involved, the presence of a minimum scale to cover fixed costs, the share of downstream market covered by the restraints and the nature of competition downstream. CONCLUSION The fact that vertical agreements are agreements concluded between companies in a vertical relationship suggests that they can often be regarded as positive. However, economic literatures on vertical restraints have shown both pro and anti-competitive effects. Both price and non-price may either increase or decrease economic welfare: the crucial importance is not the restraints used but the context in which it is used and the goal that it is supposed to achieve. The EU Commission has observed that market structure plays an important role in determining the impact of vertical restraints: The fiercer is interbrand competition, the more likely are the pro-competitive and efficiency effects to outweigh any anti-competitive effects of vertical restraints. Anti-competitive effects are only likely where interbrand competition is weak and there are barriers to entry at either producer or distributor level. In addition it is recognised that contracts in the distribution chain reduce transaction costs, and allow the potential efficiencies in distribution to be realised. In contrast, there are cases where vertical restraints raise barriers to entry or further dampen horizontal competition in oligopolistic markets.  [4]   In addition, EU Regulation 2790/1999 recognized the importance of market power in establishing whether or not vertical restraints can have important anti-competitive effects. As per the OECD: Joint Group on Trade and Competition Paper, the efficiency enhancing effect and benefit to consumers from vertical restraints is likely to dominate with the exception of vertical restraints being used to facilitate collusion, it is highly improbable that such restraints will have net anti-competitive effects unless there is either: market power on at least one level in the market or the restraint, either on its own or in concert with other vertical restraints, has the power to exclude or disadvantage a significant number of competitors anti-competitive effects are only likely where interbrand competition is weak and there are barriers to entry, (d) causing foreclosure of competitors. Accordingly, the approach taken by many competition authorities on vertical restraints is a careful case by case analysis. . BIBLIOGRAPHIES/REFERENCES Niels, G, Jenkins, H and Kavanagh, J.: Economics for Competition Lawyers (Oxford University Press, 2011). Motta, M, Competition Policy: Theory and Practice (Cambridge University Press, 2004) Whish, R and Bailey, D (2012). Competition Law. 7th edn. Oxford University Press. Swedish Competition Authority. 2008. The pros and cons of vertical restraints. ISBN 978-91-88566-44-7 http://www.konkurrensverket.se/upload/Filer/Trycksaker/Rapporter/ProsCons/rap_pros_and_cons_vertical_restraints.pdf [Accessed 10/02/2013] D.Harbord and N-H von der Fehr. The Law and Economics of Vertical Restraints: An Overview. (December 10, 2007) http://www.market-analysis.co.uk/PDF/Reports/Vertical%20Restraints_%2010December07.pdf [Accessed 10/02/2013] V. Verouden, Vertical Agreements: Motivation and Impact, in 3 ISSUES IN COMPETITION LAW AND POLICY 1813 (ABA Section of Antitrust Law 2008). Chapter 72. http://ec.europa.eu/dgs/competition/economist/vertical_agreements.pdf [Accessed 07/02/2013] D. Geradin and C M da Silva Pereira Neto. FOR A RIGOROUS EFFECTS-BASED ANALYSIS OF VERTICAL RESTRAINTS ADOPTED BY DOMINANT FIRMS: AN ANALYSIS OF THE EU AND BRAZILIAN COMPETITION LAW. June 2012 http://www.cedes.org.br/inscricao/pdf/final-study-on-vertical-restraints-final-clean.pdf [Accessed on 05/02/2013] F Lafontaine and M Slade. Exclusive Contracts and Vertical Restraints: Empirical Evidence and Public Policy, (Journal of Economic Literature classification numbers: L42, L81), September 2005. http://www2.warwick.ac.uk/fac/soc/economics/staff/academic/slade/wp/ecsept2005.pdf [Accessed on 05/02/2013] C Berkouk and I Masiero. The evolution of the legal assessment of vertical restraints in European and US antitrust law. Master in Competition and Market Regulation 2010/11. http://www20.gencat.cat/docs/economia/80_ACCO/Documents/Arxius/Tesines%20BGSE/03.evolution_vertical_restraints_us_europe.pdf [Accessed on 05/02/2013] Competition Commission. GUIDELINES FOR MARKET INVESTIGATIONS. Their role, assessment, remedies and procedures, CC3 (Revised). June 2012 http://www.competitioncommission.org.uk/assets/competitioncommission/docs/2012/consultations/market_guidlines_main_text.pdf [Accessed on 02/02/2013] William F. Baxter. The Viability of Vertical Restraints Doctrine, 75 Cal. L. Rev. 933 (1987). http://scholarship.law.berkeley.edu/cgi/viewcontent.cgi?article=1939context=californialawreviewsei-redir=1referer=http%3A%2F%2Fwww.google.sc%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dvertical%2Brestraints%2Bcannot%2Bharm%2Bcompetition%2Bbecause%2Bthey%2Bare%2Bagreements%2Bbetween%2Bcomplementary%2Bproducts%26source%3Dweb%26cd%3D39%26cad%3Drja%26ved%3D0CFUQFjAIOB4%26url%3Dhttp%253A%252F%252Fscholarship.law.berkeley.edu%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1939%2526context%253Dcalifornialawreview%26ei%3DgL8YUYMpgamEB9H2gYAG%26usg%3DAFQjCNFXuKgSEABvJvAEdfAFxvC0WBinGg%26bvm%3Dbv.42080656%2Cd.d2k#search=%22vertical%20restraints%20cannot%20harm%20competition%20because%20agreements%20between%20complementary%20products%22 [Accessed on 02/02/2013] Verouden, V. (2003), Vertical agreements and Article 81(1) EC: The evolving role of economic analysis, Antitrust Law Journal, 71: 525-75. http://www.jstor.org/discover/10.2307/40843595?uid=3738968uid=2uid=4sid=21101826877577 [Accessed on 18/02/2013] P Dobson and M Waterson. Vertical restraints and competition policy. (Office of Fair Trading, Research Paper 12, 1996) http://www.oft.gov.uk/shared_oft/reports/comp_policy/oft177.pdf [Accessed on 13/02/2013] Organisation for Economic Co-operation and Development (OECD). Joint Group on Trade and Competition. COMPETITION AND TRADE EFFECTS OF VERTICAL RESTRAINTS. COM/DAFFE/CLP/TD(99)54 http://search.oecd.org/officialdocuments/displaydocumentpdf/?doclanguage=encote=com/daffe/clp/td(99)54 [Accessed on 13/02/2013] G Tan. The Economic Theory of Vertical Restraints. (Report prepared for the Competition Bureau, Canada). Department of Economics, University of British Columbia. October 9, 2001. http://www-bcf.usc.edu/~guofutan/research/vertical.pdf [Accessed on 13/02/2013] Ezrachi. A. Research Handbook on International Competition Law. (2012). Edward Elgar Publishing Ltd. ISBN: 978 085793 4796. http://books.google.sc/books?id=mH5tU2g_-cgCpg=PA431lpg=PA431dq=the+importance+of+the+distinction+between+interbrand+and+intrabrand+competitionsource=blots=iaL78pSpGfsig=iEpLZdBweIkVyzI-GPvhRk-gpbQhl=crssa=Xei=6hFIUcq8F8T1sgajpIDIBAved=0CDMQ6AEwAg#v=onepageq=the%20importance%20of%20the%20distinction%20between%20interbrand%20and%20intrabrand%20competitionf=false [Accessed on 19/03/2012] Odie Strydom, Intrabrand competitive analysis in South Africa: Get the economics right http://www.compcom.co.za/assets/Uploads/events/10-year-review/parallel-4b/Odie-Strydom-Competition-Conference.pdf [Accessed on 19/03/2012] Glynn, D (2012). Vertical Restraints and Cartel. Postgraduate Diploma/Masters in Economics for Competition Law, 2012/13, Kings College London. Rey, P and Verge, T. The Economics of Vertical Restraints. (Paper prepared for the conference on Advances of the Economics of Competition Law in Rome). March 2005 http://www.economics.soton.ac.uk/staff/verge/Verticals.pdf. [Accessed on 13/02/2013] European Commission. Commission Notice: Guidelines on Vertical Restraints. Brussels. SEC (2010) 411. http://ec.europa.eu/competition/antitrust/legislation/guidelines_vertical_en.pdf. [Accessed on 13/02/2013] Official Journal of the European Communities. (Information). COMMISSION. COMMISSION NOTICE. Guidelines on Vertical Restraints. (2000/C 291/01) http://www.hartpub.co.uk/updates/Korah/vert-restr.pdf [Accessed on 13/02/2013] Massey, P.COMPETITION AUTHORITY. DISCUSSION PAPER No. 4. The Treatment of Vertical Restraints under Competition Law. May 1998. http://www.tca.ie/images/uploaded/documents/Discussion_Paper_4.pdf [Accessed on 15/02/2013] Vertical Restraints and Vertical Mergers. Chapter 6. February 14, 2003. http://www.mef.gub.uy/competencia/documentos/cap6.pdf [Accessed on 15/02/2013] Green Paper on Vertical Restraints in EC Competition Policy. http://europa.eu/documents/comm/green_papers/pdf/com96_721_en.pdf [Accessed on 15/02/2013] Raychaudhuri, T. Vertical Restraints in Competition Law: The need to strike the right balance between regulation and competition. NUJS Law Review. 4 NUJS L. Rev.609 (2011). October December 2011. http://www.manupatra.co.in/newsline/articles/Upload/6097B1F7-1176-43FB-9769-431909913298.pdf [Accessed on 15/02/2013]

Elaeagnus Angustifolia and Tamarix Ramossisima :: Agriculture Plants Environment Essays Papers

Elaeagnus Angustifolia and Tamarix Ramossisima Introduction The topic that is going to be discussed is the Russian olive (Elaeagnus angustifolia) and the Salt cedar (Tamarix ramossisima). Both of these species are noxious weeds that are also non-native plants that were brought over from Europe. Both of these subjects history, where they originated, and where they occupy will be covered. Also both of their economic advantages as well as their disadvantages will also be discussed. Salt Cedar The salt cedar is believed to have originated from southern Europe, the Mediterranean region, the Middle East, and Africa. Out of the 54 species known worldwide eight of them preside and have been introduced into the U.S... A brief description of this species is that it can grow up to 5 to 20 feet tall. The reason for the great distance in size is because they are divided into two groups, which are similar to the evergreen tree or a deciduous shrubby type species. It was mainly used as an ornamental landscaping plant on the sides of roads. The reason why this tree was chosen is because of its ability to survive in a variety of areas and because it is very adaptable and tolerant. However, because of some of these traits it also ended up becoming a hassle. Other traits that make it a lot of trouble is it is able to produce rapidly from hundreds to thousands of seeds being dispersed. These seeds are numerous but what makes the matter worse is that after being exposed to moisture it only takes the seedling 24 hours to germinate making it able to reproduce at an astounding rate. Which means more plants competing in an ecosystem that has been changed to the salt cedar conditions. This is done by the salt cedar through its glands that release salts in its leaves and younger stems that when they fall to the ground it makes the soil no to the standards of many of the other species of plants in the area reducing diversity in the area. They are also less tolerable to fire, which causes them to burn easier and allows the fire to spread in a wider area. However, the advantage they have over the other plants after this occurs is that they are able to recover faster than other species because they have become better adapted to fires. The ones that grow near streams and other water sources narrow channels causing an increase in the water flow, which can eventually lead to flooding.

Interactive Media and Its Effects on Copywriting Essay -- Communicatio

Interactive Media and Its Effects on Copywriting Interactive media and the World Wide Web have become an entirely new medium for advertising copywriters. As new innovations in computer technology arise, copywriters find the best ways to utilize interactive media for marketing their products, and sometimes, themselves. They have discovered several key marketing methods including hypertext, JAVA, and accuracy of information. According to Duif Calvin, author of "The Nintendo Generation," hypertext is the most important marketing tool for advertising on the web. Hypertext is any type of link to another web site containing relevant information about a given topic. It has become very useful to marketers within the past few years. (www.jaderiver.com/glossary.htm). Hypertext allows markets to meet their audience's needs in very specific ways. For example, Ford Motor Company may have a site on the web devoted to the 1999 Ford Mustang. With the use of hyperlinks, Ford can provide detailed information about the car's warranty on a separate site. People who are interested in knowing m...

Galileo Galilei :: Biography Biographies

Galileo Galilei Galileo Galilei was born at Pisa on the 18th of February in 1564. His father, Vincenzo Galilei, belonged to a noble family and had gained some distinction as a musician and a mathematician. At an early age, Galileo manifested his ability to learn both mathematical and mechanical types of things, but his parents, wishing to turn him aside from studies which promised no substantial return, steered him toward some sort of medical profession. But this had no effect on Galileo. During his youth he was allowed to follow the path that he wished to. Although in the popular mind Galileo is remembered chiefly as an astronomer, however, the science of mechanics and dynamics pretty much owe their existence to his findings. Before he was twenty, observation of the oscillations of a swinging lamp in the cathedral of Pisa led him to the discovery of the isochronism of the pendulum, which theory he utilized fifty years later in the construction of an astronomical clock. In 1588, an essay on the center of gravity in solids obtained for him the title of the Archimedes of his time, and secured him a teaching spot in the University of Pisa. During the years immediately following, taking advantage of the celebrated leaning tower, he laid the foundation experimentally of the theory of falling bodies and demonstrated the falsity of the peripatetic maxim, which is that an objects rate of descent is proportional to its weight. When he challenged this it made all of the followers of Aristotle extremely angry, they would not except the fact that t heir leader could have been wrong. Galileo, in result of this and other troubles, found it prudent to quit Pisa and move to Florence, the original home of his family. In Florence he was nominated by the Venetian Senate in 1592 to the chair of mathematics in the University of Padua, which he occupied for eighteen years, with ever-increasing fame. After that he was appointed philosopher and mathematician to the Grand Duke of Tuscany. During the whole of this period, and to the close of his life, his investigation of Nature, in all her fields, was never stopped. Following up his experiments at Pisa with others upon inclined planes, Galileo established the laws of falling bodies as they are still formulated. He likewise demonstrated the laws of projectiles, and largely anticipated the laws of motion as finally established by Newton.

Island of the Blue Dolphins

Island Of The Blue Dolphins I believe that Karana should have jumped rather than stayed on the boat. I think this because it shows her love for her brother, secondly she does it because she feels like she has to protect her younger brother and lastly it is an unselfish act to do. Firstly, Karana should jump because it shows she loves her brother. The thought going through her mind was that she should jump for your younger brother. The love that Karana and her younger brother had for one another should make her jump. For example in a situation like Karana's it is the right thing to go back for her little brother, Karana was going through painful thoughts like the thoughts that her little brother may die. This would make anyone jump. Secondly, she does this because she feels the need to protect her younger brother. Karana is the type of person who would do anything if she had a older or younger sibling in danger or wounded. So in this type of situation in which her younger brother needs a big sisters help, Karana would be doing anything possible to get to her little brother like jumping off the boat. I felt as if I had been gone a long time as I stood there looking down from the high rock. I was happy to be home. Everything I saw- the otter playing in the kelp, the rings of foam around the rocks guarding the harbour, the gulls flying, the tides moving past the sandpit filled me with happiness. A qoute from the novel. (Scott O'Dell) Finally, it was an unselfish act towards her brother. Because if Karana did not have jumped her younger brother would've felt useless with nothing to live for and unfortunately killed himself. Even if Karana hadn't of jumped she would have felt selfish and she would have lost all the love and sympathy that her brother had for her. The love that they had for each other drove Karana to do the most unselfish and Christian act that any human would be able to do. In conclusion, Karana did what was best for her and everyone else. It must have been one of the hardest choices any person could ever make but in Karana made the best of choices. This shows the courage and ability Karana had to do to be able to save and be with her younger brother. A Matter of Life or Death Mrs Hicks EN505 Matt Oakford Week 5-Week 8